Taal: | en |
Bindwijze: | Paperback |
Oorspronkelijke releasedatum: | 16 februari 2017 |
Aantal pagina's: | 238 |
Illustraties: | Nee |
Hoofdauteur: | Nathalie Nahai |
Hoofdauteur: | Nathalie Nahai |
Editie: | 2 |
Extra groot lettertype: | Nee |
Product breedte: | 159 mm |
Product hoogte: | 19 mm |
Product lengte: | 229 mm |
Studieboek: | Ja |
Verpakking breedte: | 156 mm |
Verpakking hoogte: | 18 mm |
Verpakking lengte: | 234 mm |
Verpakkingsgewicht: | 396 g |
Editie: | 2 |
Extra groot lettertype: | Nee |
Product breedte: | 159 mm |
Product hoogte: | 19 mm |
Product lengte: | 229 mm |
Studieboek: | Ja |
Verpakking breedte: | 156 mm |
Verpakking hoogte: | 18 mm |
Verpakking lengte: | 234 mm |
Verpakkingsgewicht: | 396 g |
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.
In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour.
This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.