SUMMARY - The Startup Owner's Manual:

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.

*As you read this summary, you will discover that the best way to create and grow your start-up is to put your customers at the heart of your strategy.

*You will also discover : that meeting with customers will bring you more than just hours at the office; that following a business plan to the letter can lead to early bankruptcy; that you need to be able to change your strategy or product in depth to succeed; that there is no point in using a communications agency until you have identified your customers yourself; that you need to do tests at each stage of the creation of your start-up to verify the relevance of your strategy.

*Customer-driven development is a method that places your potential customers at the heart of the process of creating your start-up. By following this method, you will meet success upon arrival or you will stop before it is too late. From the creation of your business model to the expansion of your start-up, there are a few key steps to follow to lead your company to success. So, are you ready to become the entrepreneur you dream of being?

*Buy now the summary of this book for the modest price of a cup of coffee!